About Us

Black Rock Bikes was created to provide a unique and fun experience to both tourists and locals in Maui, Hawaii. For over 20 years, Joe Eckstrom has been showing both family and friends alike, the beautiful areas he calls home. With the development of electric bikes, it has opened the door to include a larger audience who can share and explore these beautiful natural settings while on a bike. There is true enjoyment and freedom while viewing the outdoor environment on an electric bike. Hills that have normally discouraged the casual rider have become obsolete. E-bikes have greatly expanded the options and areas you can explore and experience. Whether it’s for transportation, joyriding or taking them to dinner or drinks, the opportunities are endless.

Black Rock Bikes was founded to serve the community by offering unforgettable experiences through electric bikes. We provide first class service, premium products, at extremely competitive prices.