About Us

Black Rock Bikes Story

Black Rock Bikes was created to provide a unique and fun experience to both tourists and locals in Maui, Hawaii. For over 20 years, Joe Eckstrom has been showing both family and friends alike, the beautiful areas he calls home. With the development of electric bikes, it has opened the door to include a larger audience who can share and explore these beautiful natural settings while on a bike. There is true enjoyment and freedom while viewing the outdoor environment on an electric bike. Hills that have normally discouraged the casual rider have become obsolete. E-bikes have greatly expanded the options and areas you can explore and experience. Whether it’s for transportation, joyriding or taking them to dinner or drinks, the opportunities are endless.

Our Mission Statement

Black Rock Bikes was founded to serve the community by offering unforgettable experiences through electric bikes. We provide first class service, premium products, at extremely competitive prices.

Why Black Rock Bikes


Voted Maui's #1 Bike Rental Company


Amazing Location!

Easily accessible to the amazing beauty and charm of Maui’s West Side.



Pick up from Whalers Village, Kaanapali.


Cool, Sleek Design

With maximum comfort and power!



E-bike rentals in Maui are green and good for the environment.



Get a little or as much exercise as you want.

looking for an affordable E-Bikes rental service?

Black Rock Bikes is a locally owned and operated business providing E-bike rentals to tour Hawaii's beautiful island of Maui.

Our Location


2435 Kaanapali Pkwy, #K100
Lahaina, HI 96761 USA


Rental Hours:
9:00am - 6:30pm EVERYDAY

About Black Rock Bikes



Get in Touch



Phone: (808) 868-1272

Have the Ride of Your Life!